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About Us

- Our mission -

To make the world more 90s’ Rachel Green and less Regina George mean.


Uptownie 101’s inception was through multiple online portals. Depicting affordable and fine fashion, we all come to work everyday in order to solve the biggest problem in this industry i.e. accessibility. Our mission at Uptownie 101 is to conjure the easy availability of dapper clothing as it is in the west. Through out the history of business, people use data to make more informed decisions. Here, data not only includes binge watching Gossip Girl, but also the theories of mathematics to take our brand forward in a very calculated way. Our hip team does not to take life too seriously, but these rules do not apply to style. The Uptownie 101 HQ is always hard at work, putting together an effortlessly urban chic wardrobe just for you – all you need to do is focus on looking your very best.

- Our story -

Once upon a time, there was a damsel in distress, lonely and far away in her tree house nest. Then, came the invitation for the much awaited ball and she couldn’t wait to get out of it all.But the stories have changed, modernised and re-arranged.She has no curfew of twelve, in sneakers she introduces herself.Rocking the jailhouse jumpsuit, hopping on a volvo commute.She went uptown on a journey so long, only to sing her freedom song.


Majority of it involves selling clothes and staying glued to our laptops trying to come up with chic and state-of-the-art designs only for you. With more variety than the mall and no chaotic lines for the changing room, an updated you is just an internet connection away. Browse through our extensive collection and make some room in your wardrobe because we’re here to stay!



Priyanka Agarwal


If I am occasionally a little over-dressed, I make up for it by being always immensely over-educated.


With a double major in Mathematics and Economics from Duke University, USA and the London School of Economics, throw in the ‘Monica-clean’ OCD, and you can imagine the shock on people’s faces when they discover her profession. Introducing, Priyanka, our amazing boss (We love you!) and the founder of this fashion e-commerce company.

Leading a charge against stereotypes in the world of fashion, and dispelling the idea that only designers belong here, she boldly started a business all by herself. Instead of going into the numbers game, she bought the numbers game to fashion and crafted an approach using a subtle blend of maths and creativity. What drove her to get into this profession? Right from being fascinated by pretty clothes as a toddler, to dressing up her younger sister with painstaking effort and detail, she always had an inclination towards this career choice. Seeing how easily fashion was available online in the west and how she had to bring back suitcases filled with clothes for her relatives (‘I’ll ask my cousin to get my Victoria’s Secret quarterly overhaul for me next time she returns home from the states’), she finally decided to make them available in India.

Fashion is what you are and what you represent, with up-to-date looks and Marilyn Monroe moments, Priyanka’s taste in style is unmatchable! She runs the creative end of things AND talks numbers. Been born and raised in Kolkata, she is carefree, fun-loving and a perfectionist, which is a good thing since fashion is all in the details.


- Team -

As for the team, she represents all of us and our combined personalities. (buttering up the boss part 2) We are a group of about fifty girls, working together (without fighting) to run this website, and let me tell you - it feels great to be part of such a casual and easy-going firm (no really, she rewards us with clothes) and our informal work environment makes us feel at home.

Employees here work in departments such as marketing, designing, warehousing etc., with an equal opportunity open to all. She doesn’t believe in hierarchy at work and instead fosters an open learning space inspired by her initial forays into the industry. Our team include young girls, between 19 and 30 years of age, who are either recent graduates or currently pursuing a degree.

Uptownie101 welcomes interns and new employees so well, you’ll feel like you’ve been here since day one! We all have an ‘I want to conquer the world’ attitude mixed in with a little ‘Please mom five more minutes’ trait which drives us to work together to achieve our lofty goals (and meet deadlines) one way or another!



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